BRANDING

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“Identity is cause; 
brand is effect.”

Larry Ackerman

Identity:

 

who someone is : the name of a person

 

the qualities, beliefs, etc., that make a particular person or group different from others

STRATEGY

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“However beautiful the strategy,
you should occasionally
look at the results.”

Winston Churchill

Strategy:

 

a careful plan or method for achieving a particular goal usually over a long period of time

 

the skill of making or carrying out plans to achieve a goal

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